Our Interactive Print Media Products Provide A High-Impact Media Experience That Engages And Informs.
Gift giving is an enormous opportunity for brands. The size of the gift merchandise market is $1 trillion. Consumers spend $695 billion on winter holiday gifts alone. The market for business gifts is also booming and could reach $125 billion. At a time of year when many consumer products are gifted, brands are searching for a competitive advantage. They want gift recipients to become future buyers. Plus, they want gift givers to feel that they’ve chosen the perfect gift.
Voice Express was asked by its long time partner; Build-A-Bear Workshop®, to develop a digitally programmed Universal Sound (UM) module. In conjunction with the development of a Digital HearMe Sound Station, the UM brings numerous business benefits by reducing the number of SKUs to be maintained, reducing time to market for new sounds, and improving personalization though the record-your-own sound capabilities. Ultimately the UM and Digital HearMe Sound Station were developed to increase the attachment rate of sounds to bears and increase the entertainment quotient of BABW’s newly imagined store of the future.
Voice Express was asked by its long time partner; Build-A-Bear Workshop®, to develop a digitally programmed Universal Sound (UM) module. In conjunction with the development of a Digital HearMe Sound Station, the UM brings numerous business benefits by reducing the number of SKUs to be maintained, reducing time to market for new sounds, and improving personalization though the record-your-own sound capabilities. Ultimately the UM and Digital HearMe Sound Station were developed to increase the attachment rate of sounds to bears and increase the entertainment quotient of BABW’s newly imagined store of the future.
We were approached by Somerset Group LTD, a subsidiary of Allegro Media Group, the largest provider of specialty music sold through non-traditional retailers. Mood asked us to provide a low-cost solution to replace their permanent interactive displays the company was currently using in retail environments.
Larger retailers had asked to be provided with self-liquidating interactive players that could be shipped along with the specialty music CDs and could be disposed of after the CDs were all sold.
Since 2005, Voice Express has been providing printed brochures and mailers that play audio for health care providers. Our audio mailers enjoyed 18-31% Response Rates and up to 92% Positive Sponsor & Brand Recall.
With those kinds of metrics, our clients in Pharma, Financial Services, and Insurance wanted to exploit full living color video to increase the impact and response of their marketing to high-value clients. This demand converged with the explosive growth of consumer electronic devices using small screens to play video leading to a critical drop in the cost of LCD displays and video chipsets.
Since 2005, Voice Express has been providing printed brochures and mailers that play audio for health care providers. Our audio mailers enjoyed 18-31% Response Rates and up to 92% Positive Sponsor & Brand Recall.
With those kinds of metrics, our clients in Pharma, Financial Services, and Insurance wanted to exploit full living color video to increase the impact and response of their marketing to high-value clients. This demand converged with the explosive growth of consumer electronic devices using small screens to play video leading to a critical drop in the cost of LCD displays and video chipsets.