American Paper Optics
EXPERIENTIAL CAMPAIGNS
This was a direct mail campaign for Blue Ridge Global, one of the top tier supply chain software providers. That teased the senses of the recipients and teased engagement with a MISSION IMPOSSIBLE Theme. The Voice Express audio button was programmed with the attached retro audio recording for prospective clients challenged to accept the mission of evaluation the client’s platform.
Typical Direct Mail campaigns get response rates in the low single digits, bit this campaign had an unprecedented 50%+ open and response rate. Needless to say the client was extremely happy.